Now, you want to travel from point “A” to point “B” by an airplane. In the given scenario, the point you are starting from (“A”) to reach the destination (“B”) is the source and the mode through which you are travelling to your destination (airplane) is the medium.
Source and Medium are two important tools in digital marketing that help in creating traffic for the website. They are different from each other and yet can be confused to be the same. But there is thin line of difference between the two.
Point “A”- Traffic source
Point “B”- The destination website
SOURCE In digital marketing, the origin through which customers/potential customers land on your website is known as source. Understanding the contribution of the different sources will help business shape a good SEO, SEM and SMO strategies. In other words, it is direct traffic created for the website.
- Direct traffic: When the customer/potential customer reaches your website directly, i.e. typed your website address directly on the search engine which led to your website. It is basically a hyperlink which directs the user to the website without any referrer.
- Social media: Advertising of the brand on networks like Facebook, Instagram and Tiktok.
- Blogs and articles: Adding hyperlinks to the key words in your blog/article which when clocked upon, directs the user to the destination website
- PPC: Pay per click is when the advertisers pay a fee each time one of their ads is clicked. It is basically buying the visits rather than organically earning it.
It is basically a hyperlink which directs the user to the website with the help of a referrer.