In the current times when the world economy is taking a knock-out punch in the face like never before, the companies and big organisations are looking for a bail out from this scenario. As the recent news suggests, there have been many layoffs and salary cuts for employees in these organisations. Not, only the lower echelon of the management suffering, the C-Level leadership are setting example by taking self-imposed salary cuts. So, at the time when whole world is going through a magnanimous change, what are the trends that are affecting the workplace? Turns out, most companies, be it MSMEs or the big MNCs, almost everyone have a digital strategy for present time as well as future. Now, the role pf digital marketer or digital marketing analyst turns more crucial in the success of firm’s digital strategy. The Human Resources Dept. is now hunting for digital marketers, to explore the company’s avenues in digital sphere. Consulting a digital marketing agency is an option for the companies who want to make big, but there has been surge in hiring of digital marketers. Now, Digital Marketing Certification can impress your recruiter. But there is an existing skill lag in the companies. The people they hire don’t have enough skills. So, right type of certification can land you at the right place and at the right time with the right skills. Some of the important things that your manager would want to do if you are digital marketer are –
- Generate content for the organisation working for.
- Engage the online customers with that content.
- Initiate new campaigns which will generate more traffic.
- Increase amount of customer base on digital media.
- Increased revenues from digital platforms.
- Inputs on digital strategy